Client: Bugatti
Assignment: Photograph the new Bugatti Veyron Grand Sport showing the open top variation of the car in the Napa Valley for it's US/California introduction. The Bugatti Veyron is the fastest production car topping out over 250 mph at the cost of 1.7 million.
Location: Napa Valley Reserve
This was my second shoot with a Veyron. The first shoot was for Business Week Magazine, a first person story about test driving the fastest production car in the world. Well, with that knowledge from the first shoot, I had a good idea what I was getting in to with this car.
The shoot was planned for early June, with a few weeks out looking good for the weather. As the date closed in, there was the chance of showers for the day of the shoot. Fortunately a small front moved through the day before, granting me a clear day. Feeling good and the schedule holding, I looked forward to the shoot. The days script included three general locations, a historic winery building, driving through Napa Valley, the Reserves winery tank room and a variety of details shots of both exterior and interior showing the open top roof. As for timing, the shoot was planned for the early morning for the driving shots and then to the historic winery, back to the Reserve for the details shots and the tank room.
Come the day of the shoot, a few things had changed. The cars were delayed in shipment, pushing the time to a 10am start. On top of that late hour, the car turned out to be white, which was to be shot near and through the mid-day sun. Needless to say I was in a slight panic. Adjustments to the scrip had to be made. We switch the to the second location for the first shot to take advantage of the light since the driving portion of the shoot was pretty much canceled. We would not be able to take the car out for a drive, due to the car I was shooting and it's driver, needed to be ready as a backup to the second car out on test drives with potential clients.

Location #1 - historic winery building in Napa Valley. The building front side was in shade but the sun was rising fast. Turns out, having the white car in the shade was perfect, since we had no time to light it. By the time the car was set to shoot, the sun revealed its self on the ground creeping closer the the car and creating washed out highlights in the foreground. At this point we were not able to move the car any closer to the building, which would reveal a drainage grate in the drive way.
Solution: An old Hollywood trick. Water down the ground to darken direct sun highlights.
SAFETY NOTE: being and shooting around expensive cars. Don't carry or have any sharp objects, keys, pens, watches and think about removing your belt or at least taping up the buckle. You don't want to take any chances when moving around or in a car costing 1.7 million.
Location #2 - With the change of plans and not having the ability to drive the car off the reserve, there was not a lot to work with except for the vineyards.
Luckily after a lot of questions asked, the reserve manager advised me about a long access road between vineyards on the property. With a quick survey and a quicker brainstorming session with my assistant. This road was going to be the solution. Well, that was it if we could find a way to get a high vantage point. Reserve manager to the rescue again, he offered a 40 foot high Genie boom lift that we could use. Great...now we just need to do set the car on the road, move the lift in to place before the sun moved out of alignment. By the time everything was set the sun was in line perfectly with the road at high noon just behind the car. Could not ask for a more perfect location when shooting a white car in the middle of the day!
During this elevated shoot, I used a variety of lens and a gyro to stabilize the slow shutter pan as the Bugatti raced down the access road.
• Canon 5D MKII
•16-35mm ƒ2.8
• 24mm ƒ 3.5 Tilt shift
• 50mm ƒ 1.4
• 70-200mm F 2.8
•Kenyon K-4 gyro
Location #3 - Exterior and interior shots showing the uniqueness of the open top of the Grand Sport.
This led to more brainstorming since we were still an hour or so after high noon and needed to get shot of the interior that was black when also showing potions of the exterior of the car. And I want to emphasize again, the car was white!
This is where some pre planing and an arsenal of equipment came in to play. First I flew an overhead silk, creating a giant soft box powered by the sun to help cut the harsh midday light. being extremely careful, double checking everything to ensure nothing was going to fall on to the car. With that done, the question was how were we to make a picture looking in through the open roof in to the cockpit of the car. And yes, they were not going to let me stand on the engine for this...
This is we a remote control boom arm, mounted with a Canon 5DMKII and a 16-35mm ƒ2.8 , triggered by a pocket wizard, did the job. This got the camera in to place over the car with out placing anything or person on the car.
Equipment :
• 6 ft. Matthews artificial silk
• 6 ft. ScrimJim frame
• 2 - Matthews baby triple rollers
• Mathews Medium roller
• Manfrotto Black Super Boom
• Canon 5DMKII
• 16-35mmƒ2.8
• 2 - Pocket Wizard Multi-Max's
• 50 lbs of sand bags.
Location #4 - The reserve tank room. The challenge is dealing with the tungsten lights, which gives off a warm orange tonal shift when balanced to a daylight setting. But I decided to use it to my advantage.

Setting up this mixed light shot was pretty easy, once you identify the light sources and their values. The trick is calculating your exposure. With a fair amount of daylight entering the room that filled the front of the car and the over head lights giving the stainless steel tanks a copper look. I added one strobe to fill the rear quarter of the car and watered down the floor giving the room more depth. I then located the camera on a tripod in the doorway with a 24 tilt shift lens and a remote trigger, stepping aside not to block the incoming daylight with my body. With this 100 ASA, ƒ14 exposure for 5 seconds, it produced this (ICI) - In Camera Image. An image pretty much ready to go out of the camera with a minimum amount of post production work for it to be ready for publication.
So finishing up this long day with so many changes and adjustments, I was pretty satisfied in what was produce. The key thought from this shoot, is to be ready to throw out your original script and be prepared for the unexpected. Never thought I would have to shoot a white car at high noon. You just never know!